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Market Conditions

Market Conditions

MovieGuide & Dove Foundation - Consumer Opinion Polls (8+ Million people)

  • 94% believe that offensive material in Movies, TV & the Internet is on the rise.
  • 98% of the 140 Million weekly Wal-Mart shoppers want safe family programming and are concerned with the current Television content.
  • 93% want to see more wholesome family entertainment created.
  • 84% said they would make an effort to watch & support wholesome family entertainment created.
  • 77% stated that most of today’s entertainment does not meet their expectations or reinforce the values important to them.
  • 76% do not trust movie ratings, suggesting they have become more lenient in recent years.

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